Chapter 01 · The Promise

We build systems that make your business better.

The average local business is losing a third of every dollar that tries to reach it — on a phone that goes to voicemail, on a form submission nobody replies to for two days, on a review that never got answered, on an invoice that never got sent.

That's not a marketing problem. That's an infrastructure problem. And infrastructure is what we actually build.

We don't pitch AI for the demo. We wire it into your phone, your calendar, your pipeline, your website, and your reputation — and then we walk away only when the phone is ringing, the calendar is filling, and the reports are landing in your inbox Monday morning.

— Carl & Jarod Treppish · Tuscaloosa, AL
01Answer first. A phone that rings out is a $3,000-$8,000 furnace job you just handed your competitor.
02One spine. Phone, site, CRM, automation, reputation — one system, not six tools nobody logs into.
03Specific or silent. We quote numbers we can defend. No vague promises, no hedged generalities, no "synergy."
04The owner reads it. If a plumber wouldn't read our copy out loud without cringing, we rewrite it.
05Ship, then measure. Live systems beat prettier slide decks. Monthly performance reports, always.
Chapter 02 · The Systems

Four systems.
One ridge.

Every product below runs on the same spine. Pick the piece you need today. Add the rest as you grow.

PRODUCT · 01VOICE

SR VOX

24/7 AI phone receptionist

Every call answered. Appointments booked directly into your calendar. Emergency calls triaged for urgency — furnace-out at 2am is not the same as a routine tune-up, and VOX knows the difference.

WIDGET / FULL$149 · $299 / mo
PRODUCT · 02FOUNDATION

Core CRM

Website + proprietary CRM

Custom-branded Astro site paired with our Core CRM — contacts, pipeline, lead capture, call tracking, monthly performance report. One spine, not six tools. Free marketing audit included.

SETUP / MONTHLY$1,500 · $249 / mo
PRODUCT · 03ENGINE

Automation Engine

Speed-to-lead & nurture

Leads answered in seconds, not 47 hours. AI workflow agents qualify, book, send estimates, and handle common objections. Database reactivation mines dead CRM contacts for 5-figure recoveries with zero new ad spend.

BUNDLED WITHCore CRM
PRODUCT · 04VISIBILITY

GEO SEO

Generative Engine Optimization

We optimize your business so that ChatGPT, Perplexity, Google AI Overviews, and Gemini recommend you as the local authority — not the competitor down the road who still thinks SEO means backlinks.

AUDIT & ROADMAPOn request
Chapter 03 · The Menu

Thirty services.
One bill.

Every service below is a separate page — with its own SEO copy, its own price, its own proof. Click any chip to read the brief.

Chapter 04 · The Voice

How we sound.
How we don't.

The way we write is the way we work. Plainspoken, specific, and never the kind of copy an HVAC owner would quietly delete.

WE SAY"Your phone rings. We answer.""Unlock omnichannel synergy."
WE SAY"$249/month. Cancel anytime.""Contact us for custom pricing."
WE SAY"78% call the first business that answers.""Massive upside potential."
WE SAY"We wire it in. You use it.""Best-in-class transformation journey."
WE SAY"Carl built it. Jarod set it up.""Our expert team of specialists..."

[02:14 AM] Incoming call — 205-xxx-xxxx

VOX: "Thanks for calling Acme Heating & Air. This is the AI assistant — how can I help?"

Caller: "My furnace quit. It's 38 degrees in here."

VOX: "That's an emergency. I'm booking the on-call tech for a 7am arrival. Is 415 Oak Drive still correct?"

Caller: "Yes."

VOX: "Booked. You'll get a text confirmation in 30 seconds. Stay warm."

CALL · 00:28 · BOOKED · EST. VALUE $6,200

Chapter 05 · The Team

Two people.
Not a department.

No pod of account managers. No offshore handoffs. When you win, we win.

Carl Treppish, Strategy & Technology
Strategy & Technology
Carl Treppish

Decades of enterprise infrastructure — Microsoft AD, servers, applications, scripting. The builder, behind the scenes. If your phone, pipeline, or site breaks, Carl fixed it before you knew.

Jarod Treppish, Relationships & Growth
Relationships & Growth
Jarod Treppish

First point of contact for every prospect. Listens first, never pushes a sale. The face, out front. If you're reading this, he's probably the one who got you here.

Chapter 06 · Questions

Straight answers.

How much does AI phone answering cost?
VOX Widget is $997 setup and $149/month. VOX Full with a dedicated phone line and full calendar booking is $1,500 setup and $299/month.
Will my customers know it's AI?
VOX introduces itself as your business's AI assistant. Most customers don't care — they care that their call was answered fast and their appointment got booked.
How long does setup take?
Most VOX deployments go live in 3-5 business days. Full Core CRM builds with custom website and automation typically take 2-3 weeks.
Do I keep my existing phone number?
Yes. We forward to VOX, or VOX runs on a new dedicated line that rings through — your choice. Porting is free.
What if VOX can't answer a question?
It escalates — texts you the caller's info, books a callback, or rings an on-call number. Nothing drops.
What's the pilot programme?
First 5 clients: $0 setup, $199/month, 90-day commitment. We get a case study, you get everything at near-cost. The only discount we ever offer.
Chapter 07 · The Offer

Your phone
should be ringing.

$0 setup. $199/month. 90-day commitment. Case study in exchange. Five seats total. The only discount we ever offer.